As organizations are evolving into Digital Businesses, their application estate is set to take a giant leap. The 20th century was about building robust capabilities that allowed us to capture information from every commercial process like financial transactions, order processing, supply chain, human resources or anything that can help management with tangible insights. These were popularly termed as “systems of records.”

In the 21st century, we started increasingly looking for information that resided outside the perimeter of our organization with our partners, customers, resellers and subsidiaries in other countries. Our systems became more interactive, collaborative and easy to use and delivered personalized content.

In a nutshell “Systems of Records” opened the doors for “Systems of Engagement” – giving users integrated, contextual, multi-channel access to transactions, content, collaboration, communications and driving actionable insights to deliver higher business performance.